Built for Man by Francisco Hernandez

When did you decide to become a designer?

I am a designer from birth, I have been doing ever since I can remember. Fashion has been good to me , and now is my turn to be good to it.

What does fashion mean to you?

21century , comfort , practical with a strong element of design.  Edgy enough to be innovative yet familiar still to the eye.

Who are your influences?

The people that make my clothes and the people that wear my clothes.

What is your design philosophy?

We build from the yarn up , by empowering rural communities to collaborate with us inspiring them to think alongside us while creating beautiful garments.  Comfort , style, and a strong element of design for the 21 century.

What has been your biggest professional achievement so far?

Establishing a good society and empowering 28 weavers to work alongside us in rural Peru.

How do you see the brand developing over the next couple of years?

We need to showcase our fashions outside our city, we need to get our message out , we are good, just look at the quality and the vision we have.  If we can do this we have full potential to grow. We are also planning to re shape  and rethink the way we see our designs and our direction for 2011 will be very futuristic, we need to make sure we are present and we are living in the 21century a dynamic moment in  time now

When you think of Seattle Fashion, what comes to mind?

How would you define Seattle’s fashion style? Seattle fashion needs to grow we need to see it from with-in not necessary look at it from a thrift/vintage perspective or from a high end , but from a ethical angle, imagine how it would be if everyone in the city dress to par with the rest of the stylish people of the world but had a social responsibility to those that made the clothing.

How would you describe your own personal style?

I like fashion that works I also like fashion that really is visionary, I like the idea that there is a thought process at work, when I dress I look to local designer to support for example I am wearing a pair of jeans I bought years ago at David Lawrence, Sling and Stone, organic denim, from Japan design by a local company.  Still wear them , for me is all about who makes the clothing and what is the process.

What exciting things are on the horizon?


We are currently working with an new community of artisans to develop a silver and leather collection of accessories and we are also capacitating a new community in rural Peru , we are building an industry with them.  Is an ancient community they have Alpacas and Viscunyas, we are trying to get them to safe some of the fleece , normally they would sell all the fleece to the mills for yarn, what we are trying to do is have them keep some in there communities , we would than have them grade the fleece, clean it, spin it , yarn it , than weave it.  By doing so we can capacitate them.   Thinking industrially and build and industry from the yarn up.

What item of clothing do you wish that more men/women wore?

I would love to see more men/ women wearing more Corvatts , I do think they offer a stylish approach to comfort.

If you could go back in time and experience any fashion moment, what would it be?

I want to be in the future not in the pass, maybe is my age, but I, like to think of 2098 when will have a different idea of how to dress, maybe guys can start owing up to new ways of dressing.

If you could collaborate with one big name international designer, who would it be and why?

Gucci, for the fabrics, it takes a lot of money to design your own textiles, Gucci is a master on how to , as are most of the Italians designers.

Who would you like to thank for your success?

My effort , waking up every day and taking the bull by the horns and making every day work. The driving force.

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