What do you design?
Jewelry and Home Décor
Define the word beauty.
When did you decide to become a designer?
When I was 25
When did you fall in love with fashion?
When I was 7
What were the first items you remember designing?
Re-worked vintage clothing
What does fashion mean to you?
Tasteful creative expression
Who are your influences?
Ralph Lauren, Dolce & Gabbana, Classic & Gothic Rock
What is your design philosophy?
Classics with a edge
Do you have a typical type of person in mind when designing and if so does this evolve with each season?
30-40 something with a love of the classics and a need for edge.
What are your biggest personal/professional challenges that you face day to day?
Finding the right people to help me define my vision and having enough money to pay them
What is the biggest mistake you have made with your business?
Not hiring a professional photographer sooner
What has been your biggest professional achievement so far?
The respect of my peers
Who would you like to thank for your success?
My Mother & my Husband
How do you see your brand/label developing over the next couple of years?
Broader product mix
What exciting things do you have in the pipeline that we can look forward to?
Light of any kind, chandeliers and candles…
What are your inspirations, your dreams for your brand/label?
Creating the world that lives inside my head
If you weren’t a designer then what would you be?
Drug Dependency Therapist
Why did you decide to start your label/brand here in Seattle?
Seattle’s not saturated, not plastic or jaded.
When you think of Seattle Fashion, what comes to mind? How would you define Seattle’s fashion style?
How has the Seattle Fashion landscape changed over the years?
Became less grunge and more streamlined
What excites you about the future of Seattle fashion?
Hopefully a merging of grunge and high fashion
What would you say are the benefits for Seattlelites of buying from local designers?
Supporting local artists is what makes cities intereting and gives it a specific personality.
What is the one item you never leave the house without (other than a cell phone)?
Which designers currently working do you admire most?
Boris Bijan Saberi
What item of clothing do you wish that more women wore?
Simple solid colors, no prints.
If you could go back in time and experience any fashion moment, what would it be?
80’s with Madonna and Basquait
If you could collaborate with one big name international designer, who would it be and why?
Ralph Lauren because he created a world and blends Vintage with luxury so effortlessly
Do you have any advice for anyone entering your field?
Stay focused and don’t let emotions get in the way. It is the Business of Fashion.
Now this is your chance to ask yourself and answer the one question you wish you had been asked but have never had the opportunity to do so. Why religious jewelry?
To deconstruct and make available the Eclecticism of religious symbolism with a contemporary bent in order to unite and encourage cross cultural experience for all religion, creed, color and sex and age.